客戶︰全家便利商店 FamilyMart
需求︰全家進入數位化digiFami時代，設計邀請卡邀請廠商聯絡會相關活動。
設計︰ ujHsu
需求︰全家進入數位化digiFami時代，設計邀請卡邀請廠商聯絡會相關活動。
設計︰ ujHsu
設計理念 / Design concept
「全家就是你家」這句全家便利商店提出的口號，我們非常的朗朗上口，一下子接近我們與全家便利商店的距離，對我們來說，就像鄰居一樣親切的存在，需要什麼都會先想到去便利商店購買。這讓我想像了一個親切感的機器人來代表digiFami，他的鼻子是一個英文字d，代表全家進入全數位化服務的溝通形象。邀請卡以digiFami的形象設計，打開卡片會有我們進入商店時熟悉的迎賓的音樂，可愛。
FamilyMart Store created a slogan, "FamilyMart is your home". We were very catchy and suddenly approached the distance between us and FamilyMart store. For us, the store is like a neighbor. When we need anything, we first think FamilyMart. This made me imagine a friendly robot to represent "digiFami". His nose is an English word "d", which represents the communication image of the FamilyMart entering the full digital service. The invitation card is designed with the image of a digiFami robot. After opening the card, we will first hear the familiar music when entering the store.
設計 / Designing
共提供二版設計提案，一個是可愛的機器人、另一個是像數位雲的形象。
Proposal second edition design, One is a cute robot and the other is an image like a digital cloud.
- concept 001 -
這個角色的臉部會變化四種色彩，代表全家的四個願景。
The character's face will change 4 colors, representing the four visions of FamilyMart.
- concept 002 -
設計理念 / Design concept
將邀請卡想像為一朵數化雲，並以點陣的方式表現，這樣的表現代表著連接著過去與未來的數位化生活，增加一些趣味感。內容一樣寫上廠商聯絡會相關活動。
Imagine the invitation card as a digital cloud and express it in pixels. This expression represents a digital life that connects the past and the future, adding some sense of fun.
Thank you steve.