商品設計案，國立故宮博物院 X 大稻埕百年老店合作企劃。接受貳肆策劃的邀約，共同參與國立故宮博物院 ft. 大稻埕百年品牌的商品設計案，老店為︰林三益、有記名茶、李亭香。此專案目的，藉由設計力呈現故宮與百年老店的浪漫交集。
Invitation to 24 scheme, to participate in the product design case of the National Palace Museum & the century brand in Taiwan.
Invitation to 24 scheme, to participate in the product design case of the National Palace Museum & the century brand in Taiwan.
客戶︰國立故宮博物院 / 貳肆策劃
企劃執行︰貳肆策劃 & ujHsu
商品設計︰ ujHsu
企劃執行︰貳肆策劃 & ujHsu
商品設計︰ ujHsu
林三益 筆墨專家 ft. 翠玉白菜
此器利用玉之原色施以巧琢，以綠色部份琢為菜葉，白色處施作菜身，酷似實物，葉上並琢二螽斯。為故宮所藏「巧作玉器」中最受人矚目者。設計概念解構翠玉白菜，放入林三益的DNA 。以「色彩」與「形狀」選品，材質以金與翠玉白菜的翠玉漸層原色共現，為文物與商品添增浪漫的情懷，筆身想法來自於翠玉白菜自身的漸層色美好，材質為反光材質（壓克力）。我們加上了筆架的概念，筆架形狀取自翠玉白菜，此款設計將商品從色彩到形狀做完整的呈現，訂價策略為高單價。
The design idea is that the criteria for choosing culture are "color" and "shape", and the materials ae presented in gold, gradual color of jade, adding romantic feelings to cultural relics and products. The idea of the pen body comes from the beautiful color of the jadeite cabbage, which is made of reflective material. We have added the concept of a pen holder. The shape of the pen holder is from Jadeite Cabbage. This design makes a complete presentation of the product from color to shape.
The design idea is that the criteria for choosing culture are "color" and "shape", and the materials ae presented in gold, gradual color of jade, adding romantic feelings to cultural relics and products. The idea of the pen body comes from the beautiful color of the jadeite cabbage, which is made of reflective material. We have added the concept of a pen holder. The shape of the pen holder is from Jadeite Cabbage. This design makes a complete presentation of the product from color to shape.
草圖發想 / 由文物的造形發想，包括了︰玉琮 (新石器 - 石代良渚文化晚期)、宗周鐘 (西周晚期)、汝窯青瓷蓮花溫碗 (北宋)
宋汝窯擁有“青瓷之魁”的美譽，作品造形似如綻放的蓮花，俯看如十曲花瓣，口微外侈，深腹壁上豐下斂，圓底，高圈足。全器施青釉，釉質勻潤，色呈藍中帶青，器表滿佈細密開片紋，口沿、圈足和底部釉薄處微現粉紅色光澤。
設計概念 /
延續取其造形以金邊重現容器，而將青瓷的紋理質感表現在茶包的包裝設計上，茶包上沒有任何一點文字，單純讓客人感受青瓷的紋理之美。
延續取其造形以金邊重現容器，而將青瓷的紋理質感表現在茶包的包裝設計上，茶包上沒有任何一點文字，單純讓客人感受青瓷的紋理之美。
有記名茶 ft. 玉匣鏡
本件鏡匣所收兩面古鏡，一為隋末唐初之玉匣鏡，一是唐初素月鏡。鏡匣整體外觀裝璜成五公分厚的「冊葉」形式。外觀為淡茶葉末色綾飾米白色雙龍戲珠紋，封裡忠實描繪所藏銅鏡紋樣，封底是董誥所畫垂絲海棠。銅鏡則依形挖槽藏於主體「厚冊」之中，以軟墊為隔、再實之以璧形紫檀木托作蓋，木托正面刻吉祥圖案、背面則有趙秉沖書詩文與關槐畫的山水。
設計概念︰
此款設計針對女性對象，我們將個人的茶罐設計成現代女性常用的粉餅盒造形，上蓋保留玉匣鏡鏡背紋飾的放射狀分佈的銀杏八枝，銀杏葉末端為細微的水波紋，而打開後內鑲一面古銅色鏡面，重現古代美人之絕美景色。
此款設計針對女性對象，我們將個人的茶罐設計成現代女性常用的粉餅盒造形，上蓋保留玉匣鏡鏡背紋飾的放射狀分佈的銀杏八枝，銀杏葉末端為細微的水波紋，而打開後內鑲一面古銅色鏡面，重現古代美人之絕美景色。
For women, we design our personal tea pots into a powder case commonly used by women. The upper cover part retains "Yuxia" Bronze Mirror, mirror back decoration, eight evenly arranged gingko patterns radiating from the center ,, the edges of the gingko leaves have fine wave patterns, after opening, it is embedded with a bronze mirror surface to reproduce The beauty of ancient beauty.
李亭香餅店 ft. 潑墨仙人
梁楷以不出十數筆之間就完成了潑墨仙人，這是商業角色創作的要領。仙人有著相當活潑可愛的表情，非常適合做商品的肖像代言人角色。選擇潑墨仙人這個可愛的角色與李亭香的傳統餅做結合，能擦出很不一樣的火花，想想潑墨仙人是黑白的，吃了餅之後變成了彩色的仙人。這樣的方式運用肖像授權相關的知識與經驗來做，可以為商品創造系列的主視覺、新商品、週邊商品、活動。
The author completed the painting "Immortal in Splashed Ink" with very simple strokes, which is the essence of commercial character creation. The immortal in the painting has a pretty cute expression, which is very suitable as a character for goods. The combination of immortal and Lee-cake can create very different ideas. Imagine immortal is black and white, and it becomes colored after eating the cake. It can create key vision, merchandise, and events for products.
有記名茶 ft. 名畫選
設計概念︰
生活化的設計，小茶包是一個小世界，是一幅故宮畫作的情境局部，我們加上了對畫框，讓小茶包像是小卡，我們能寫上一些生活中要叮嚀的小事情或心中想大叫的句子，可以當做小禮物送給同事或朋友，一點點生活中的小浪漫。
生活化的設計，小茶包是一個小世界，是一幅故宮畫作的情境局部，我們加上了對畫框，讓小茶包像是小卡，我們能寫上一些生活中要叮嚀的小事情或心中想大叫的句子，可以當做小禮物送給同事或朋友，一點點生活中的小浪漫。
Living design, the design of the small tea bag is like a small world. We turn the world into a part of a painting, and add a dialog box to make the small tea bag like a small card. Things, or sentences you want to yell in your heart, can be given as a small gift to colleagues or friends, a little romance in life.
名畫選品︰
〈雙喜圖〉崔白 北宋 /〈谿山行旅圖〉范寬 宋 〈丹楓呦鹿圖〉五代 〈畫元世祖出獵圖〉劉貫道 元
〈雙喜圖〉崔白 北宋 /〈谿山行旅圖〉范寬 宋 〈丹楓呦鹿圖〉五代 〈畫元世祖出獵圖〉劉貫道 元
包裝設計概念︰
紙製三件式的方型設計，結合有記茶箱概念，以抽屜方式打開可取出對話茶包，外盒設計為當主題之畫作，可翻轉結合成一幅完整或局部畫作。
紙製三件式的方型設計，結合有記茶箱概念，以抽屜方式打開可取出對話茶包，外盒設計為當主題之畫作，可翻轉結合成一幅完整或局部畫作。
The paper-made three-piece square design combines the tea box concept of Wang Tea, Open the drawer of the carton to take out the tea bags. The outer box is designed as a painting. Two boxes are stacked to see a complete painting.
24，感謝這次專案的邀約。